About WMS™ Advertising:

free-hotspot.com’s WMS system combines the direct impact of "on-premise" promotion with the power and flexibility of "on-line" marketing campaigns. WMS provides this unique, highly targeted advertising capability with a full self-service campaign Portal to allow the utmost in timely delivery and actionable results.

WMS Advertising can be used to promote brand-specific products or services to a targeted customer base in specific locations or across a branded estate, or it can be used to market directly to WiFi users in general across a broad range of geographic and demographic groups on free-hotspot.com's free-hotspot.com network.

Key Advantages of WMS™ Advertising:

• 1-to-1 engagement with consumers in OOH environment
• Automatic 'ad hoc" consumer opt-In
• Lower cost than "traditional" mobile marketing media (SMS/MMS)
• Target geographically, by venue type or specific location(s)
• Target by time of day
• Target different adverts to different devices (i.e., laptop versus handheld)
• Multiple image formats and sizes supported (including animated GIF)
• Supports sequential "storyboard" campaigns with multiple creatives
• Real-time reporting console

• Daily/weekly special offers
• Immediate calls to action
• Coupons or other "on-premise" promotions

Hospitality and Hotel:

• Menu or Bar specials
• Promotional offers / holiday packages
• Marketing Partner support (airlines, taxi services, etc.)

Network-wide Advertising applications:

Each month, delivers over 1.5 MILLION W-Fi user connections across 21 countries in Europe. This diverse audience provides a unique and highly granular audience for advertising campaigns, including:

• Promotional offers
• Corporate image advertising
• Proximity Advertising to direct foot traffic to multiple locations

Self-service advertising campaign creation, management and reporting:

free-hotspot.com's WMS Portal allows you to create, target and manage your campaigns directly:

• Upload various creatives (image files) directly to the WMS system
• Preview advertisements
• Add click-thru URLs for each ad creative
• View campaign results in real-time reports
• Export data to CSV for further analysis