Restaurants in the Nordic Region to offer customers free, fast and easy wireless Internet access
Dublin, Ireland and Stockholm, Sweden – 01 March 2010 – free-hotspot.com announced today that it has signed a master agreement with McDonald's Corporation, under which the company will install its free HotSpot solution in McDonald's locations in Scandinavia.
Alf Ryblad, Nordics IT Director for McDonald's, explained the reasons behind their choice of free-hotspot.com: “McDonald's philosophy is to deliver quality quickly, and the free-hotspot.com solution does exactly that. Now our customers can access the Internet safely and securely, with just one click. The service is also optimised for access using handheld devices such as iPhones and SmartPhones, which are used by over half of our customers that use the Wi-Fi in our restaurants.”
Joe Brunoli. Managing Director of free-hotspot.com, explained the unique aspects of the Wi-Fi system that McDonald's has adopted. “Our service not only provides free Internet access for customers,” he said, “it also offers McDonald's a way to market to their customers using the Wi-Fi system. We feel that this ability to communicate digitally also fits the McDonald's new ‘green’ policies, as the company can save both trees and money by reducing its consumption of paper-based promotional material.”
The free-hotspot.com Wi-Fi service is already operating in over 230 McDonald's restaurants in Sweden, and deployment in Denmark and Norway is currently underway and will be completed by 01 March 2010. An agreement to deploy in Finland is expected at a later date to be named.
free-hotspot.com operates the world’s largest and fastest growing free wireless network. The company currently operates more than 4000 free HotSpots in 21 countries throughout Europe. Its HotSpots are located in cafés, hotels, pubs, restaurants, retail centres, transit centres and other public venues. The unique feature of the free-hotspot.com solution is the WMS™ Wi-Fi Messaging Service, a Wi-Fi based communications platform that allows direct marketing and communication to the customers using the Wi-Fi system. For this innovation, free-hotspot.com received the prestigious WBI (Wireless Broadband Innovation) Award for Best Public Wi-Fi Product 2006.
To learn more about the free HotSpot programme or to find the free HotSpot nearest you, please visit: www.free-hotspot.com.
McDonald's (NYSE:MCD) is the leading global foodservice retailer with more than 32,000 restaurants in more than 100 countries. Approximately 80 percent of McDonald's restaurants worldwide are owned and operated by franchisees. Please visit our Web site at www.aboutmcdonalds.com to learn more about the Company.
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