|
WMS for Chains and Franchises |
WMS™ for Brands and Franchised Organisations
WMS™ offers brands and franchised organisations a unique and powerful way to reach today's connected consumers. Whether used as an "on-premise" customer marketing platform or as a targeted external advertising network, WMS
- Promote and reinforce brand images,
- Introduce new products or services
- Conduct targeted promotional campaigns
- Perform market research and customer satisfaction surveys
- Sponsor third party HotSpot locations
Build a branded, "proprietary" Consumer Messaging Network
By installing Wi-Fi HotSpots in their Points of Sale, brands can create their own WMS messaging network to more effectively support new product launches and promotions, loyalty programs, corporate good will initiatives, recruitment, etc. -- all while providing customers with a valuable Free Wi-Fi Internet connection.
- Offering FREE Wi-Fi brings with it the proven added value of attracting more customers to the locations, increasing overall sales and profitability for the corporation and the franchisee.
- Custom session lengths, content filtering and specific log-in requirements can all be determined by the Network Owner to manage and control user access.
- Self-Sponsored HotSpots offer a wide range of touch points with consumers, including not only the WMS messages, but also indoor/outdoor media, POS material and other branding devices.
- Customer surveys can be included in the message mix to gain valuable marketing data.
- Additionally, the WMS network can be used to support strategic co-op marketing programmes and may even generate incremental revenue through the “resale” of the messaging inventory to partner brands, products or services.
Sample "Internal" WMS Campaign

|
|
|
|
|