• 84% of respondents said they were more willing to purchase goods and services from businesses that offered a free Wi-Fi service
• Almost all users (96%) said they would return to the HotSpot location because of the free Wi-Fi
• Half the Wi-Fi users surveyed came to the HotSpot location specifically for the free Wi-Fi
• The remaining half were ‘regular’ customers of the establishment

“These statistics reconfirm existing market studies that show locations offering free Wi-Fi attract a broad and highly profitable client base”, said Joe Brunoli, Vice President, HotSpot Market Development for free-hotspot.com. “The fact that 50% of those questioned were already regular customers of the FREE HotSpot location also proves that such a service meets the needs of existing clientele. Creating a sense of loyalty in both new and existing customers cannot help but increase footfall and therefore sales”, he concluded.

The survey was designed to not only determine the way in which people use FREE HotSpots, but also to gauge users’ opinions and feelings toward those establishments that offer a FREE Wi-Fi service.  To receive a complete country breakdown of the survey results and to learn more about European Wi-Fi user habits, please contact the press department below.

About free-hotspot.com:
free-hotspot.com operates Europe’s largest and fastest growing free wireless network. The company currently operates more than 500 free HotSpots in 14 countries throughout Europe. Its HotSpots are located in cafés, hotels, pubs, restaurants, retail centres, transit centres and other public venues. To gain access to the company’s free wireless Internet service, users agree to watch an advertisement. For this innovation, free-hotspot.com received the prestigious WBI (Wireless Broadband Innovation) Award for Best Public Wi-Fi Product 2006.

free-hotspot.com supports an active user community and helps more than 30,000 people each month locate free hotspots. The company operates the industry’s most comprehensive directory of free HotSpots which currently lists more than 10,000 free wireless internet locations worldwide.

To learn more about the free HotSpot programme or to find the free HotSpot nearest you, please visit: www.free-hotspot.com.

Press contacts:
Emma Keenan / Johanna Toiviainen
Open2Europe
Phone: +33 1 55 02 14 59 / 58
e-mail: e.keenan@open2europe.com / j.toiviainen@open2europe.com