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Installing FREE HotSpots in its salons is part of TONI&GUY’s carefully planned marketing strategy that will result in increased revenue in the long term. “free-hotspot.com’s service is a perfect match for our customer-care programme and offering FREE Wi-Fi was a logical decision”, said Rob Kolfers, General Manager of TONI&GUY, The Netherlands. “We are continuously striving to satisfy our clients and looking for new and innovative ways to provide value-added services. Free Wi-Fi is a great way to show our commitment to making them feel beautiful on the outside and happy on the inside”, he added.
free-hotspot.com is keen to demonstrate that FREE Wi-Fi is not only an interesting service for bars, restaurants and hotels but can also be installed in other locations where people gather, such as hair salons, libraries, retail stores, sports venues and car dealerships.
“Hair salons have long been overlooked by paid Wi-Fi providers but they are a perfect place to offer FREE Wi-Fi,” explained Joe Brunoli, Vice President HotSpot Development of free-hotspot.com. “Our solution is ideal for people wanting to spend a few minutes online while they are waiting – whether it is to check their emails, surf the Internet or download a song, or for those planning to stay longer while they are having their hair coloured. The fact that TONI&GUY identified these marketing benefits shows why they are trendsetters in their industry. We are confident that more hair salons throughout Europe will follow TONI&GUY’s example as the word gets around,” he concluded.
About free-hotspot.com:
free-hotspot.com operates the world’s largest and fastest growing free wireless network. The company currently operates more than 600 free HotSpots in 14 countries throughout Europe. Its HotSpots are located in cafés, hotels, pubs, restaurants, retail centres, transit centres and other public venues. To gain access to the company’s free wireless Internet service, users agree to watch an advertisement. For this innovation, free-hotspot.com received the prestigious WBI (Wireless Broadband Innovation) Award for Best Public Wi-Fi Product 2006.
free-hotspot.com supports an active user community and helps more than 40,000 people each month locate free hotspots. The company operates the industry’s most comprehensive directory of free HotSpots which currently lists more than 12,000 free wireless Internet locations worldwide.
To learn more about the free HotSpot programme or to find the free HotSpot nearest you, please visit: www.free-hotspot.com.
About TONI&GUY:
Toni and Guy Mascolo, two Italian brothers, established Toni & Guy Hairdressing in London over thirty years ago. Their younger siblings, Bruno and Anthony, later joined the pair. Today, the company has 374 salons, 228 based in the UK, and 146 in more than 50 other countries as well as 21 international academies. The brand’s success owes much to a combination of fashion know-how and client-focused services, built on the reputation of each individual salon and a multi-tiered enhancement strategy. TONI&GUY has won more than 45 British Hairdressing Awards. In May 2003, TONI&GUY launched its own in-store TV channel, the first of its kind. The company also publishes its own magazine, a client-friendly publication that looks at key trends in fashion, art, beauty, and travel.
For more information about TONI&GUY, please visit: www.toniandguy.com.
For further information about the Dutch hair salons, please go to: www.toniandguy.nl.
Press contacts:
Emma Keenan / Johanna Toiviainen
Open2Europe
Phone: +33 1 55 02 14 59 / 58
e-mail: e.keenan@open2europe.com / j.toiviainen@open2europe.com |
