This mysterious eBay seller has been operating since 2013, building an impressive following of 137,000 customers who hunt for deeply discounted Target merchandise. But here’s the deal – what appears to be an independent reseller is actually part of Target’s sophisticated strategy to offload unsellable inventory without damaging their brand reputation.
The Target Connection: Finally Confirmed
After years of speculation from Reddit users and bargain hunters, Target officially confirmed that Bullseye Deals purchases salvage merchandise directly from their stores. The operation runs through Liquidity Services, Inc., a reverse supply chain company that handles Target’s excess inventory.
The connection becomes obvious when you examine the details. Bullseye Deals ships from a facility in Franklin, Indiana – right next to Target.com’s headquarters. The logo features a red circle with a bull silhouette, clearly mimicking Target’s famous bullseye design without crossing legal trademark boundaries.
You’re better off understanding that while Target doesn’t directly control these listings, they’re fully aware of this partnership. It’s a clever way to liquidate private-label brands like A New Day, Boots & Barkley, and Casaluna without flooding traditional discount retailers like TJ Maxx.
What You’re Actually Buying
Bullseye Deals specializes in three main categories of Target merchandise:
Customer Returns make up a significant portion of inventory. These items often show signs of being opened, repackaged, or missing components. Many customers report receiving products with “CRC” barcode stickers, indicating they’ve been through Target’s return processing system.
Overstock items that Target couldn’t sell through normal channels also appear regularly. These might include seasonal merchandise, discontinued products, or items that simply didn’t perform well in stores.
Damaged packaging represents another major category. Products that suffered cosmetic damage during shipping or handling get funneled through this channel, often at substantial discounts despite the contents being perfectly functional.
The Good: Legitimate Savings and Fast Shipping
Customers consistently praise Bullseye Deals for several key advantages. The pricing can be genuinely spectacular – action figures that retail for $24.99 often sell for under $15, while electronics and home goods appear at 40-60% off regular Target prices.
Shipping speed impresses most buyers, with orders typically arriving within 2-4 business days. The Indiana location provides excellent coverage for most of the United States, and the company processes orders quickly.
Customer service receives generally positive reviews. When items arrive broken or significantly different from descriptions, Bullseye Deals typically provides refunds without extensive questioning. This responsiveness helps maintain their high eBay feedback rating.
| Product Category | Typical Discount | Condition Expectation |
|---|---|---|
| Electronics | 30-50% off | Open box, may have missing accessories |
| Home goods | 40-60% off | Damaged packaging, complete contents |
| Toys/Games | 25-45% off | Varies widely, check descriptions carefully |
The Bad: Quality Control Issues
But here’s the catch – buying from Bullseye Deals requires managing your expectations carefully. Multiple customers report receiving items that don’t match the “new” condition listed in product descriptions.
A recent example involved Monopoly trading card blasters advertised as new sealed products. Instead of factory-sealed packages, buyers received boxes stuffed with loose base cards and missing the valuable insert cards that make these products worth purchasing.
I made a classic mistake assuming “new” meant factory condition. Many items arrive with clear signs of previous use, missing components, or resealed packaging. The company’s response often shifts blame to “third-party suppliers,” though this contradicts their direct relationship with Target.
Mint-on-card collectors should definitely avoid Bullseye Deals. Packaging consistently arrives damaged due to the nature of liquidation merchandise and less careful handling during the resale process.
Smart Shopping Strategies
Successful Bullseye Deals shopping requires a different approach than typical eBay purchases. Read feedback carefully for specific items you’re considering, paying attention to recent reviews that mention condition issues.
Focus on items where packaging damage doesn’t affect functionality. Kitchen appliances, electronics, and basic household goods often provide excellent value even when the boxes show wear. Avoid collectibles, trading cards, or anything where pristine condition matters.
That’s why experienced buyers treat every purchase as potentially “open box” regardless of the listing description. This mindset prevents disappointment and helps you spot genuine bargains where condition issues don’t matter.
The Business Model Behind the Mystery
Target’s partnership with Bullseye Deals solves several business problems simultaneously. Retail returns hit $613.94 billion in 2023, representing 8.5% of total retail sales. Traditional liquidation channels often damage brand perception when customers see products heavily discounted at discount retailers.
The eBay approach allows Target to maintain pricing integrity in their stores while still recovering value from unsellable inventory. Customers who discover the connection often feel like they’re getting insider access to Target’s “secret” deals.
Want me to explain why this model works so well? It creates separation between Target’s premium brand image and the reality of liquidation pricing. Shoppers get genuine Target merchandise at deep discounts without Target appearing to devalue their own products.
Expansion to Other Platforms
Bullseye Deals launched on Poshmark in 2022 and quickly gained over 20,000 followers. This expansion suggests the model’s success and Target’s commitment to maximizing recovery from unsellable inventory.
The Poshmark presence focuses more heavily on clothing and accessories, taking advantage of that platform’s fashion-oriented user base. The same liquidation principles apply, but the audience expects different types of products.
Final Verdict: Proceed with Informed Caution
Bullseye Deals represents a legitimate way to buy Target merchandise at significant discounts, but success requires realistic expectations. The operation is completely legal and officially acknowledged by Target, eliminating concerns about counterfeit products.
You’re better off approaching each purchase as a calculated risk. When the price seems too good to be true, it probably comes with condition compromises that may or may not matter for your intended use.
The key to satisfaction lies in understanding that you’re buying liquidation merchandise, not retail-quality products. For functional items where appearance doesn’t matter, Bullseye Deals offers genuine value. For anything requiring perfect condition, stick to traditional retail channels.
That’s why smart shoppers use Bullseye Deals strategically – for everyday items where savings matter more than pristine packaging, while avoiding categories where condition issues could cause disappointment.