Ecommerce SMS marketing platforms have been around for a few years now, but they’ve never really taken off, until now.
This year, there are a few factors that will come into play that will make SMS marketing the go-to choice for eCommerce businesses. This means that finally, eCommerce SMS marketing platforms will take center stage. Below are some of the reasons why.
One of the primary reasons why SMS marketing will take off this year is because it is incredibly effective.
Unlike other marketing channels, SMS has a nearly 100% open rate. According to the seasoned digital marketing campaign providers behind Emotive, this means that when you send an SMS to your customers, they are almost guaranteed to see it.
As a result, you can be confident that your message is getting through to them, loud and clear.
In addition, SMS messages also have a high click-through rate. A high click-through rate is important because it means that your customers are not only seeing your message, but they’re also taking action on it.
The fact that SMS messages have such a high open and click-through rate is especially significant for eCommerce businesses because it means that they can reach their target market with ease and get them to take action.
What’s more, SMS marketing is also highly engaging. Not only are people more likely to read your SMS than they are to read an email, but they’re also more likely to act on it.
The truth is, people are more likely to act on an SMS because it is a more personal form of communication. Plus, with SMS marketing, you can send highly personalized messages that are tailored to the specific needs and interests of your customers.
This type of customization is not possible with other marketing channels, which makes SMS marketing all the more appealing and effective.
Just remember that if you want to send highly engaging messages, you have to know your target market. This means that you need to segment your list and send messages that are relevant to each segment.
Segmenting your list ensures that you’re sending the right message to the right person at the right time, which increases the likelihood of them taking action. You should also take the time to research the best times to send your SMS messages.
This way, you can be sure that your message is getting through to your customers when they’re most likely to read it.
SMS marketing is incredibly flexible. SMS messages can be easily customized to fit the needs of any business.
For example, businesses can use SMS messages to send out reminders, special offers, or even just a simple “thank you” to their customers. SMS messages can also be easily integrated into other marketing channels, such as email or social media. This flexibility makes SMS marketing an ideal choice for businesses of all sizes.
For this reason, even small businesses that may not have the budget for other marketing channels can still take advantage of SMS marketing. All they need is a list of customers and a few good ideas for messages.
From there, they can start sending out SMS messages and reaping the benefits such as increased sales, higher customer retention rates, and more.
It has been said that SMS marketing is the new email marketing. This is because SMS messages are more private than emails.
With SMS messages, businesses can reach their target market without having to worry about their message being spammed or ending up in a person’s junk mail folder.
This privacy is especially appealing to customers who are bombarded with emails daily.
With SMS messages, they can choose to opt-in to receive messages from a business and they can also easily unsubscribe if they no longer want to receive messages. This gives customers a sense of control over the messages they receive, which is something that they don’t always have with other marketing channels.
For this reason, SMS marketing is a great choice for businesses that want to build a relationship with their customers. By sending SMS messages, businesses can show their customers that they value their privacy and that they are willing to respect their customer’s wishes. This will, in turn, build trust and loyalty between the customer and the business, which is essential for any successful relationship.
Easy to set up and use
Setting up a campaign through SMS marketing is also easy. Unlike other marketing channels, there is no need for a complex infrastructure or extensive technical knowledge.
All you need is a list of your customers’ phone numbers and you’re good to go. You can send messages directly from your phone or you can use an online SMS marketing platform. Either way, the process is quick and easy, which makes it a great choice for busy entrepreneurs.
Plus, with SMS marketing, you don’t have to worry about creating complex graphics or designing elaborate campaigns. A simple text message will do the trick. You can also use an SMS marketing platform to automate your campaign, which makes the process even easier. As a result, you will tend to save time and money by using SMS marketing.
Finally, another reason why eCommerce SMS marketing platforms will take off this year is that they are incredibly cost-effective.
SMS messages are much cheaper to send than other forms of marketing, such as email or even paid ads. This is important because it means that eCommerce businesses can reach their target market without breaking the bank. For only a few cents per message, businesses can reach hundreds or even thousands of potential customers.
In addition, SMS messages are also very quick to send. This is important because it means that businesses can reach their target market promptly.
Time is of the essence when it comes to marketing, and SMS messages allow businesses to get their message out there quickly and efficiently. Just keep in mind that when it comes to the messages you send, quality is more important than quantity.
As you can see, there are several reasons why eCommerce SMS marketing platforms will take off this year.
If you’re looking for a cost-effective and efficient way to reach your target market, then SMS marketing is the way to go. So what are you waiting for? Get started today.