Content marketing has become one of the best ways to get new customers in the digital age. People look for information online whenever possible.
That’s why it’s no surprise that 96% of marketers say that content effectively promotes their brands.
So, what is a content marketer, and how do they help grow businesses?
Read the guide below to learn the answers to your questions.
What Is a Content Marketer?
A content marketer produces informative and insightful content that helps a brand attract new customers.
They work to understand their audience and their pain points. Once they have that understanding, they create text, images, and videos to convey solutions to the people reading.
The goal of the content marketer is to help brands stand out. Their content helps consumers see companies as authorities in their industry and trust them enough to purchase their products and services.
Check out Adobe’s guide to content marketing to learn more about content marketers.
How Do Content Marketers Grow Companies?
So, you now know what a content marketer is. What do they do each day to help businesses grow?
The first role of a content marketer is content research. Their goal is to understand who they are creating content for and what they want to see.
The end result should be the information most likely to attract eyeballs and grow a company’s brand. Content should inform the audience, let them know about a company’s products, and build enough trust to win customers.
Once a content marketer understands what their audience wants to see, it’s their job to create a strategy to send it to the masses. This means understanding where the audience is and the best ways to reach them.
This can mean creating social media, search engines, and video content. A content marketer will create content schedules to distribute the content in a timely manner for audiences.
Once a marketer has a strategy and the correct type of content, the next step is to create the content. The content marketer will either do this themself or hire an experienced creator to handle the job.
The content marketer will have a list of topics to create content about. They will pass this information to the creator, edit it after finishing content creation, and mark it as ready to distribute.
Content Distribution and Promotion
The final step in a content marketer’s job is distributing and promoting the content. The content will go to the proper platform: a website blog, social media website, or video platform.
Once the video is uploaded, the marketer can start promoting the content wherever possible to draw attention to the information.
Hire a Content Marketer Today
Content marketing can offer a ton of value to businesses. It allows you to connect with your customers and offer them an experience that informs them and solves a problem.
Now that you can answer the question, “what is a content marketer?” you have what you need to start your content marketing strategy. Start creating digital content today to flesh out your digital marketing campaigns.
Do you want to learn more about using content for advertising? Check out more advice about digital marketing on the blog.